Why You're Not Getting More Crawl Space Customers
As a crawl space contractor, you’re in business to do business. If you’re not getting customers, you can’t help homeowners have cleaner, drier, and safer crawl spaces.
Here’s why you’re not getting more crawl space customers:
You’re unknown.
You’re not listening.
You’re unclear.
You’re not showing your value.
You’re unknown.
If you aren’t getting out in your community or marketing your business online, it’s no wonder you’re not getting any crawl space customers. No one knows that you exist!
Ensure you’re showing up online with a website and powerful web presence (including local reviews and social media). When customers search for crawl space concerns in your area, you want to show up in Google searches.
Make connections within your community including your local Chamber of Commerce and other professionals who also work with homeowners. Show off your expertise and become known as the go-to crawl space specialist in your area.
Read more: 5 Ways to Better Reach Your Crawl Space Customers
You’re not listening.
Customer service 101 tells us that the customer is always right, but we also know customers don’t always know what they need.
For instance, a customer may come to you looking for a crawl space dehumidifier, but they really need a vapor barrier and new insulation. Customers want to be seen and heard, so take the time to listen to their concerns.
Then, use your expertise to explain the real problem they’re facing and the solution that will solve their crawl space issue.
Read more: How to Stand Out in Your Crawl Space Business
You’re unclear.
Crawl space restoration, encapsulation, and repair may seem simple to you, but it’s not always clear to homeowners why they need your services.
If you’re trying to focus your marketing efforts on encapsulation, restoration, and repair alone, you may not get as many crawl space customers as you focus on the benefits. Talk about how this investment will save money on energy, decrease the chance of mold, and ensure the structural integrity of the home.
Get extremely clear on your messaging - both through marketing and through your sales process - so there are no questions about what you offer customers.
Read more: How to Sell Your Customers on a Crawl Space Investment
You’re not showing your value.
In sales, it’s less about actual value and more about perceived value.
What’s the value for a customer to have energy savings, not having to worry about air quality in their home, or no longer dealing with pests in their crawl space?
While you should certainly showcase the high quality crawl space products your company uses, it’s equally important to help leads see exactly what value you add. That’s what will help turn them into raving customers.
Read more: 3 Ways to Give Your Crawl Space Customers High Quality Value (& Build Your Business)
If you aren’t getting crawl space customers, establish your business online and in the community, listen to leads (and customers), be clear about your message, and show your value. Do these four things and your business will start growing in no time!
And for quality wholesale crawl space products for your customers, The Crawlspace Supply Company is here to help!