5 Ways to Better Reach Your Crawl Space Customers
You already know that reaching your target crawl space customers will help you be successful in your business.
But how do you reach them? How do you market your crawl space repair services in a way that not only interests potential leads, but actually gets them to pick up the phone and give you their business?
Here are 5 ways to better reach your crawl space customers.
1. CREATE A LOCAL MARKETING STRATEGY.
Consistent lead generation is key to exponential growth in your crawl space repair business. In order to drive potential local customers to your business, you need to create a marketing plan that will meet them wherever they are searching for you.
Here are a few of our favorite marketing strategies:
Keep your Google Business Profile up to date. Your customers are actively searching for you since they are problem-aware, so you will want to make sure your name, address, and phone number are accurate on your Google listing.
Create value-driven content. Show your customers that you are the go-to service in your area by creating content that educates them on what you do. This can be on places like your website, blog, or social media pages.
Offer a free estimate. Your sales process is just as important as attracting the lead. Use strategies like in-person free estimates as an opportunity to lead your customer to the sale.
2. DETERMINE WHAT PROBLEMS YOUR CUSTOMERS NEED SOLVED.
Sure, you specialize in crawl space repair and encapsulating crawl spaces; but customers aren’t necessarily looking for these services. More often, they have a problem that needs to be solved. For instance, potential leads are more likely looking for “how to get rid of crawl space smell” or even “lower heating costs.”
Consider using these searches to your advantage by creating content on your website or social media accounts around them. When you do, you’ll gain an advantage against your competition by showing potential customers you are the expert in your field.
3. SHOWCASE YOUR QUALITIES.
Competition is an inherent part of business, and that’s why it’s your job to differentiate yourself. Show potential customers what you bring to the table and why they should hire you.
Are you the repair shop with the highest quality crawl space products?
Are you the fastest business in town for those customers on a short timeline?
Do you offer guarantees on your work?
Do you have a highly trained team with a number of accolades?
Talk about what makes you different and showcase it often in your marketing efforts.
4. USE FEEDBACK TO YOUR ADVANTAGE.
From reviews to customer interactions, it’s your job to listen to the invaluable feedback customers give you...and put it into action. Make changes where you can to create an even better customer experience.
Then, include great reviews and feedback where other potential customers will see them: on your website, social media, and any physical marketing collateral (like brochures or flyers). That way, you’re using real customers’ feedback to show new leads that you’re the right choice for the job.
Stay on top of your reviews. Reviews can make or break a crawl space encapsulation business. Make sure you are handling negative reviews professionally and encouraging your customers to leave positive reviews. Over 80% of customers read reviews before making a purchase!
5. GROW YOUR NETWORK.
Don’t forget that potential customers are everywhere and many of the best leads come from people who are already in your network.
Crawl space customers may be already working with other service industry professionals like plumbers, electricians, and general handymen, along with other professionals like realtors and home inspectors. Connecting with these colleagues is a great way to expand your network and reach more customers.
Let’s say a potential customer just bought a house. They’ve worked with both a realtor and a home inspector, who both have the potential to recommend you and your company when the new homeowner asks for crawl space recommendations.
You can see how a large network would work to your benefit by consistently sending business your way!
Give these five ways to reach your crawl space customers a try and you’ll be getting more calls in no time.
And for quality wholesale crawl space products, The Crawlspace Supply Company is here to help!